A landing page is a one-page website created with specific goals in mind, namely to make the visitor want to perform a target action. For example, leave a request via the feedback form, make a purchase, or subscribe to your newsletter. A landing page is usually aimed at selling one specific product or service, so it is especially suitable for those who want to test new products, increase sales, and improve conversion without developing a multi-page project. Find out more about what is a landing page and how does it help increase sales for your business.

In this article, we will discuss:

  • Why single-page websites are needed.
  • The key elements of an effective landing page.
  • Comparing a landing page to a multi-page website.
  • Step-by-step development instructions.
  • Tips for promotion and attracting clients.
  • The benefits of working with the QuatroIT web studio.

If you’re an entrepreneur looking for a quick way to boost sales, test a new product, and optimize marketing costs, a landing page may be your best tool.

What is a landing page

Why do you need a single-page website?

A landing page is a quick way for a potential client to get all the most important information about a product or service and then make a purchase decision. The main focus is on one primary offer. As a result, the visitor doesn’t need to search multiple sections and tabs for the target action, they can quickly find buttons like “Buy,” “Order,” or “Submit a Request.”

Main reasons to order a landing page:

  1. Quick launch. Developing such a website requires less time than building a large corporate web resource. On average, QuatroIT web studio needs about 3 weeks to deliver a full-fledged landing page.
  2. Focus on conversions. Every section and piece of information on the page is structured to encourage the visitor to take an action that benefits your business.
  3. Testing ideas. If you’re not sure about the success of a particular product or service, a single-page website can be quickly adapted, and demand tested with targeted advertising.
  4. Budget Savings. Often, creating a landing page is cheaper than developing a multi-functional portal.
  5. Meaningful content. Your visitors see only the most important information, which increases interest and motivates them to buy.

It’s worth noting again that this model of web page is ideal for selling one or a few closely related products or services. If you need an online store with hundreds of items or a corporate portal for your company, consider other types of websites, which you can learn about on our website.

Key elements of an effective landing page

Simply placing a product photo and adding a “Buy” button isn’t enough to make your landing page effective and profitable. We recommend paying close attention to the project’s structure and each individual section. Let’s consider the essential components.

Unique selling proposition (USP)

A unique selling proposition (USP) is a concise message that sets your product or service apart from the competition. It should be as clear and appealing as possible, often located in the very top block to immediately catch the visitor’s attention. Here are a few main points to keep in mind:

  • Customer Benefit. Instead of using technical specifications, which may be unclear to the visitor, focus on the “pain” your product solves.
  • Concise Phrase. Avoid overly long sentences, as purchasing decisions are made within seconds.
  • Clarity. Write in simple, accessible language without unnecessary professional slang.

Example of a USP:

“Your company deserves a website that sells. We’ll build it for you!”

Calls to action (CTA)

CTA refers to buttons or links that entice the user to take a specific step. Common examples include:

  • “Order now”;
  • “Submit a request”;
  • “Get a consultation”;
  • “Try for free”.

It’s recommended to place CTAs in several places on the page, so the user can take the required action at any moment. You can also put a feedback button at the top in the first section (where the logo and navigation are) and keep this section fixed during scrolling.

High-quality visual design

Visuals play a dual role:

  1. Attention-grabbing. Through bright images, infographics, and icons.
  2. Informational. Displaying product photos, workflow diagrams, and sample results.

All graphic elements should align with your brand and be placed logically. Pay special attention to mobile responsiveness, ensuring the page displays correctly on various devices.

Description of benefits

Here, the focus should be on how your product or service helps the customer, rather than just listing technical specs. For example, instead of saying “We offer a 1-year warranty,” write “We provide a 1-year warranty so that you save on maintenance costs and get free repairs if something goes wrong.” Such a section can be formatted using infographics with icons. Aim for 4–6 key benefits that precisely address your target audience.

Reviews and cases

People are more inclined to trust what others have already verified. Thus, reviews, case studies, and testimonials often become critical persuasion tools.

  • Include positive client quotes with real names and photos.
  • Show the final results of the services you provide in images.
  • If you work with well-known companies, feature their logos to grab attention.

Contact collection forms

Your feedback or contact form should be convenient and minimalistic. Avoid complex or redundant fields if they aren’t necessary. In most cases, the following fields suffice:

  • Name;
  • Phone (or Email);
  • Optional text field.

The fewer steps required for the user to send a request, the higher the likelihood they’ll do it.

Landing page vs. Multi-page website – a comparative table

Below is a quick comparison of these two types of sites, presented in a table:

Criterion Single-page Multi-page website
Structure All information on one scrollable page. Multiple sections and subsections.
Goal Quick conversion, purchase, request, subscription, etc. Comprehensive presentation of company services, corporate image, blog, etc.
Development time On average, from 2 to 4 weeks. From 2 months, depending on complexity and project scope.
Pricing Generally lower, requires less development. Can be significantly higher due to scope of work.
Advertising optimization Highly efficient as the page is entirely focused on one action. Less convenient for ads; visitors can get distracted by other sections; needs a larger budget.
Area of application Testing new products, selling courses, quickly attracting clients. Comprehensive corporate portals for businesses of all types.

How to create a successful landing page

Developing a single-page website consists of 5 main steps, described below. Follow them if you’re building the project yourself or to better oversee the process when working with professionals.

Step 1. Define your goal and target audience

  1. Goal. Is it to sell a specific product? Collect contact leads for a broader marketing strategy? Introduce a new service?
  2. Audience. Who are your potential clients? What are their pains and desires that your offering can address?

Without a clear understanding of these seemingly small details, creating a compelling offer is difficult. This step also includes crafting a strong USP.

Step 2. Create a prototype

Before moving on to design:

  • Develop a visual diagram of the project. Sketch the page structure, indicating where the header, testimonial block, and CTA buttons will be placed.
  • Determine the order of information (first the problem, then the solution, followed by benefits, examples, and a contact form).

A prototype is necessary to confirm the page’s logic and avoid adding unnecessary elements that don’t contribute to increasing sales.

Step 3. Plan the design and content

  • Design. Reflect your corporate colors, fonts, and branding. Place all critical elements according to the prototype, ensuring visual appeal.
  • Content. Should be persuasive and reveal the project’s core message. Each block should serve a specific purpose and push the potential client toward action.

Step 4. Develop the landing page

Once the design mock-up is approved:

  • Choose a platform. Popular CMS options like WordPress or website builders such as Tilda, Webflow, and others are common. You can also develop using pure code, but then you miss out on useful plugins from content management systems.
  • Ensure mobile responsiveness, so the content displays well on any screen size.
  • Optimize loading speed according to Google PageSpeed recommendations.
  • Set up analytics tools, like Google Analytics or Facebook Pixel.

Step 5. Testing and optimization

Customize the created one-page site to your needs. Be sure to:

  1. Track conversions using analytics.
  2. Run A/B tests on headlines, images, button text.
  3. Analyze where visitors leave the page.
  4. Address shortcomings and improve weak points.

Tips for promoting your landing page

To maximize the return on your new single-page site, you need a well-crafted marketing strategy. Consider these sales channels:

  1. Pay-per-click advertising (Google Ads)
    • Identify relevant keywords.
    • Write compelling ads.
    • Track CTR and adjust bids accordingly.
  2. Targeted advertising on social media
    • Choose platforms where your target audience is active (Facebook, Instagram, LinkedIn).
    • Launch ads with engaging visuals and copy.
  3. SEO optimization
    • Write clear, keyword-rich title and description meta tags.
    • Optimize images and add alt text for each.
    • Structure headings properly, so search engines understand the content.
  4. Email marketing
    • If you have a contact database, send out a campaign with a link to your landing page.
    • Offer special deals or discounts to your subscribers.
  5. Analytics and adjustments
    • Use Google Analytics and Facebook Pixel to see where visitors come from and how they behave.
    • Evaluate bounce rate, time on page, and conversion rate.
    • Implement changes based on real data.

Advantages of ordering a landing page from QuatroIT

Landing Bondik

Our web studio QuatroIT, offers a full range of services for website creation and promotion. We have extensive experience developing landing pages for various business niches and take an individual approach to every client. Some of our advantages include:

  1. Individual approach. We communicate closely with clients to understand their goals and the specifics of their product or service.
  2. Unique design. We develop visual solutions that make your landing page appealing and set it apart from the competition.
  3. Responsiveness. All our projects display correctly on mobile devices and load quickly.
  4. Technical support. After launch, we assist with analytics and improvements, adding functionality as needed.

We will create a single-page website tailored to your specific goals, provide support, and offer recommendations for further online promotion.

Contact us to learn how to turn a simple web page into a powerful tool for boosting sales and growing your business!