How to create a user-friendly landing page structure is a question that concerns many entrepreneurs aiming to present and sell their product or service on the Internet as effectively as possible. A carefully planned and logically structured page is a powerful tool that can turn visitors into customers. In this article, we will look at the main principles and steps that will help you create a landing page with a high conversion rate and an excellent user experience.
The importance of the right landing page structure
In addition to good visual design, a convenient landing page structure impacts user behavior, the time visitors spend on the page, and ultimately the number of sales or submitted inquiries. When a visitor clearly sees the advantages of your offer and understands which actions they need to take to meet their needs, the likelihood of a conversion increases dramatically.
Benefits of proper structuring include:
- Easy perception: The user quickly finds the information they need.
- Increased conversion: Thoughtful placement of elements stimulates the desired action.
- Comfortable navigation: Even on a one-page site, it’s essential to distribute information logically.
Sometimes landing pages are overloaded with text or visual blocks without a clear hierarchy. This leads to the visitor getting lost in the content and leaving without even reviewing the main offer.
What a one-page site is and why you need one
If you’re wondering what is a landing page, you should understand that it’s a one-page website focused on a single key action by the visitor – for example, ordering a service, purchasing a product, subscribing to a newsletter, or submitting a request via a feedback form. Unlike multi-page resources, a landing page more quickly leads the user from their first introduction to completing the target action.
Key benefits of creating a landing page for business:
- A clear, focused offer on a single page.
- A higher probability of conversion thanks to a well-designed structure.
- The ability to quickly test new products or services.
Well-planned sections of a landing page help evoke a desire in visitors to take action: learn more and place an order.
Main landing page elements
A properly structured page usually contains several standard blocks that guide the user toward the target action.
Headline and subheadline
The headline is the first thing people notice. It should reflect the essence of your offer and the benefit to the customer. The subheadline, often provided as a short slogan, expands on the meaning of the headline and sparks additional interest.
Unique selling proposition (USP)
A brief phrase or a few sentences that highlight the main benefits of your product and distinguish you from your competitors.
Visual hierarchy and design
Beautiful design is not only about aesthetics but also about usability. Dividing sections and text into subheadings, using infographics or icons helps simplify the perception of information and correctly highlight key points.
Testimonials and advantages
Customer reviews, partner logos, certificates, and awards boost credibility. These elements should be placed in a prominent position because they affirm the reliability of your offer.
Call to action (CTA)
“Order Now,” “Submit a Request,” and other CTA buttons should be both visible and persuasive. Ideally, every section of the landing page should contain at least one CTA so that users don’t have to search for the button they need.
Footer
The bottom of the landing page often contains detailed company contact information, links to social media, or other pages. This helps establish an additional layer of trust in your business.
How to create a one-page site
If you already understand the basics of a landing page, you’ll want to learn how to create a one-page website. There are two ways to do this:
- Using website builders: Services like Wix, Tilda, or Webflow offer ready-made templates and blocks that you can customize yourself without special programming skills.
- Building from scratch: If you need uniqueness and flexibility—and that approach will set you apart from competitors—then it makes sense to order the development of a landing page from a professional web studio.
It’s important not only to create the page but also to plan how you will promote it (e.g., contextual advertising, social media, SEO, and so on). In each of these approaches, you should focus on the structure mentioned above, ensuring that both text and visual elements are organized logically and clearly for visitors.
Basic structure example of a one-page site
Below is a table with typical sections and their purpose. You can adapt this template to your own needs:
| Section | Description and purpose |
|---|---|
| Headline and subheadline | Draws attention, highlights the main idea and benefit. |
| USP (Main offer) | Clearly states how your product/service stands out from the rest. |
| Advantages | A short list of the user’s key benefits. |
| Testimonials | Customer reviews, certificates, awards. |
| CTA (Call to action) | Encourages the target action (buy, download, register, etc.). |
| Additional blocks | Optional: photos, videos, detailed product description, use cases. |
| Footer | Company info, phone numbers, social media links, legal details, etc. |
Common mistakes and how to avoid them
- Too much unstructured text. If a user sees a large block of text with unorganized lines, they may leave the page. Use short paragraphs, bullet points, and subheadings.
- Lack of a clear CTA. Even if the design looks appealing, not having a clear, visible button reduces conversions.
- Wrong emphasis on visuals. Too many bright images and animations aren’t always helpful. What’s most important are the content and the benefits for the customer.
- Long forms. If you need user information, ask for the minimum. Forms that are too long can scare away potential clients.
- No responsiveness. Statistics show that most users view pages on mobile devices, so if your landing page isn’t optimized for smartphones and tablets, you’ll lose a significant portion of your audience.
Creating an effective landing page starts with defining goals and key blocks, then moving on to visual design and proper configuration. A clear logic and attention to detail will help retain visitors’ attention and motivate them to complete your target action.
If you want a professional, unique one-page site, the QuatroIT web studio team is ready to assist you at every stage of development. We offer comprehensive solutions for businesses of any complexity, ensuring your site stands out ahead of your competitors.
